KOLEJ CANSELOR – Entrepreneurial and Graduate Employability Development Centre (CEM), in collaboration with Perbadanan Usahawan Nasional Berhad (PUNB), organized the UNI-CHALLENGE UPM x PUNB competition themed "Food Security and Agriculture." The entrepreneurship activity carried out among UPM students is an approach to developing quality, successful, and resilient entrepreneurs, while also preparing them to face the challenges of the business world. The main purpose of this program is to assist, encourage, and increase the participation of UPM students in the fields of business and entrepreneurship.

To support this program, a Business Pitching competition was held among the students participating in the event. The program took place on November 10, 2024, where Kolej Canselor sent a team consisting of four participants and one mentor as a guide. The event was conducted at the Cemara 1 Seminar Room, UPM Student Complex, for the business presentation (Phase 1).

This program aims to instill and nurture an entrepreneurial spirit in higher education students by making entrepreneurship a career choice. It encourages the practice of learning in alignment with the real-world entrepreneurial landscape. The two-way communication between students and entrepreneurs enhances knowledge and provides real business experience, covering aspects such as administration, operations, marketing, and finance. The program also aims to boost creativity, self-confidence, and maturity in students, helping them develop solutions and guidance for business expansion, while introducing PUNB as an agency for financing and developing young entrepreneurs. However, Kolej Canselor was unable to advance to the next phase of the Uni-Challenge 2025 competition – PUNB and Universiti Putra Malaysia.

Prepared by: Radhiah Binti Johari | 10 November 2024

Date of Input: 27/12/2024 | Updated: 27/12/2024 | amira_hadri